Privacy Policy

Last Updated: October 15, 2026

1. Introduction

Welcome to BTS Arirang Tour Merch (“we,” “our,” “us,” or “the Store”). We value your privacy and are committed to protecting your personal information when you visit our website, browse our products, or place an order.

This Privacy Policy explains what information we collect, how we use it, when we may share it, and the choices you have regarding your personal information.

By using our website, you acknowledge that you have read this Privacy Policy. Where consent is required by applicable law, we will request it before processing your personal information.

2. Information We Collect

We may collect the following categories of information when you use our website.

Personal Information

When you place an order, contact us, or interact with our Store, we may collect:

  • Full name

  • Billing and shipping address

  • Email address

  • Telephone number

  • Order details and purchase history

  • Information you provide when contacting customer support

Payment Information

Payments may be processed through third-party payment providers. We may receive payment confirmations, transaction references, and limited payment-related information needed to manage your order.

We do not intentionally store complete payment card details on our website when payments are handled by third-party payment processors.

Technical and Usage Information

When you visit our website, certain information may be collected automatically, including:

  • IP address and browser type

  • Device and operating system information

  • Pages visited and interactions with our website

  • Referral sources and approximate location information

  • Cookies and similar tracking technologies

The information collected depends on your browser, device, website settings, and the services we use.

3. How We Use Your Information

We may use your personal information to:

  • Process, confirm, and fulfill orders.

  • Arrange shipping and delivery.

  • Send order confirmations, tracking details, and important updates.

  • Respond to questions and provide customer support.

  • Process payments, refunds, returns, and exchanges.

  • Maintain website security and prevent fraudulent transactions.

  • Improve our products, website performance, and shopping experience.

  • Send promotional emails where permitted by law and in accordance with your preferences.

  • Comply with applicable legal, tax, accounting, and regulatory obligations.

We use personal information only for appropriate purposes and take reasonable steps to avoid collecting information that is unnecessary for those purposes.

4. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to keep the shopping cart working, remember preferences, improve website functionality, analyze traffic, and support marketing activities.

Cookies may be provided by our website platform or third-party services, such as analytics and advertising providers, if enabled.

You can manage cookies through your browser settings and, where available, our cookie preference tools. Disabling certain cookies may affect shopping cart functionality or other website features.

Where required by law, we will obtain consent before using non-essential cookies or tracking technologies.

5. How We Share Your Information

We do not sell your personal information for money. However, we may share relevant information with trusted third parties when necessary to operate our Store, including:

  • Payment providers: To process payments and refunds.

  • Shipping and delivery companies: To deliver orders and provide tracking information.

  • E-commerce and hosting providers: To operate, maintain, and secure our website.

  • Analytics and marketing providers: To understand website usage and support advertising, where enabled and legally permitted.

  • Customer support providers: To respond to customer questions and manage service requests.

  • Legal and regulatory authorities: When disclosure is required by law or necessary to protect our legal rights.

We aim to share only the information reasonably necessary for the relevant purpose. Third-party providers may process information according to their own privacy policies and applicable contractual obligations.

6. Third-Party Services and Links

Our website may contain links to third-party websites or use external services for payments, shipping, analytics, or other functions.

We do not control the privacy practices of independent third parties. We encourage you to review their privacy policies before providing personal information directly to them.

Your use of third-party services may be subject to their separate terms and conditions.

7. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including processing orders, providing customer support, resolving disputes, preventing fraud, and meeting legal or accounting requirements.

Retention periods may vary depending on the type of information and the applicable legal obligations. When information is no longer required, we will take reasonable steps to delete it or securely dispose of it, subject to applicable law.

8. Data Security

We take reasonable technical and organizational measures to help protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no online service or electronic storage system can be guaranteed to be completely secure. We encourage you to use secure devices, protect your account credentials, and contact us if you believe your information has been compromised.

9. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to the personal information we hold about you.

  • Ask us to correct inaccurate or incomplete information.

  • Request deletion of your personal information, subject to legal exceptions.

  • Object to or request restrictions on certain types of processing.

  • Withdraw consent where processing is based on consent.

  • Opt out of promotional emails.

  • Request a copy of certain personal information in a portable format.

  • Lodge a complaint with the relevant data protection authority.

To exercise an applicable right, contact us using the details provided in the Contact Us section. We may need to verify your identity before fulfilling certain requests.

10. Marketing Communications

If you subscribe to our marketing emails or otherwise provide permission where required, we may send you information about new products, promotions, offers, and store updates.

You can unsubscribe at any time by using the unsubscribe link in a promotional email or contacting us directly. Even if you opt out of marketing, we may still send necessary transactional messages, such as order confirmations, delivery updates, and refund notifications.

11. International Data Transfers

Some of our service providers may process or store information in countries other than your country of residence.

Where personal information is transferred internationally, we will take steps required by applicable law to protect that information and ensure appropriate safeguards are in place where necessary.

12. Children's Privacy

Our website is not intended to collect personal information from children in violation of applicable privacy laws. If you believe a child has provided personal information to us inappropriately, please contact us so we can review the situation and take appropriate action.

Where applicable law requires parental consent or sets a minimum age for online consent, we will respect those requirements.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website functionality, third-party services, or legal requirements.

Any updated version will be published on this page with a revised “Last Updated” date. We encourage you to review this page periodically.

14. Contact Us

If you have questions about this Privacy Policy, wish to make a privacy request, or need further information about how we handle your personal information, please contact us through our website.

Store Name: BTS Arirang Tour Merch

Website: https://btsarirangtourmerch.com/

Email: Please use the customer support email published on our website.

We will make reasonable efforts to respond to privacy inquiries within the timeframe required by applicable law.

Thank you for trusting BTS Arirang Tour Merch.